I’m a little riled up.
I went to the Fem 2.0 conference on Monday and learned how feminists can really make an impact in society, in communities and in lives through technology. We also learned how important it is to take the feminist message to broader audiences. So even though I’m a food blogger, I want to continue the conversation and demonstrate that there can be feminist lessons everywhere. Especially in Super Bowl food ads.
But I don’t want to straight up dis the sport. I love football because it’s the best sport there is. And the Eagles will one day be recognized as the most dominant force in the league. Well, recognized and will win games against crappy teams like the Cardinals and Bengles. And one day, drunk off Yuengling and mysterious green shots, I will cry in the arms of my fellow fans as Donovan McNabb hands off the football to Brian Westbrook, who then dives into the end zone, for a game winning touch down. And then Brian Dawkins sprouts wings and flies around the stadium.
Anyway.
I hate the Super Bowl because every effing commercial is directed to what ad execs think the white male 30-year-old wants to see and hear and consume. And I don’t even want to get into the whole Danica Patrick tasteless, tacky and completely un-feminist ad campaign. She’s an athlete! Must she stoop to the level of a Playboy Bunny?!?!
So on to Pepsi Max.
KILL ME.
Okay, so the ad depicts stupid (mostly white) men doing stupid, stereotypical *men* things:
Male gets hit in head with golf club, proclaims, “I’m good”
Male gets bowling ball dropped on head, proclaims, “I’m good”
Male gets an electrical shock while doing male house repairs on roof and flies into trailer thirty feet away, proclaims, “I’m good”
Male announcer proclaims, “Men can take anything, except the taste of diet soda.”
And then magically Pepsi introduces a diet soda that is specifically designed so that men can still be macho while drinking this healthier option.
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