I’m the last person to get upset over something small and menial. No, really… So when I saw someone at work with a bag of pitas that said “flatbread pocket thins” on it, of course I started an argument: “You know those are just pitas, right?” Discussion ensued yesterday for about 5 minutes or so about the difference between a pita and pocket bread. Then today, of course, it was brought up again and further, louder, arguments occured.
Why does this burn my bacon? Because some quacks in a marketing department decided to call PITAS flatbread so that people will believe there is a difference. What is a pita? Simple. Bread with a pocket in it. At least I thought it was. Until our friends at Arnold’s decided that they couldn’t trademark the word Pita and instead called a PITA an f’ing flatbread that happens to have a pocket in it. Oh wait—it is pita-“style” bread. Which makes it…? A DAMN pita!
Yes, yelling did occur during this second discussion. About a pita. Unfortunately, some are misled by the spin doctors at Arnold’s painting pitas as “artisan pocket breads.” Some sad consumers believe they are getting something that is not a pita because it tastes better. Maybe it does taste better—but maybe that’s because it’s just a better pita! Don’t let the man pick your bread. Do you. YOLO.
Now…what do you think? I was promised responses from the office. Don’t disappoint.