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Burns my Bacon: Pita vs. Pocket Thin

Posted by on September 26 2012 in Rants & Raves

I’m the last person to get upset over something small and menial. No, really… So when I saw someone at work with a bag of pitas that said “flatbread pocket thins” on it, of course I started an argument: “You know those are just pitas, right?” Discussion ensued yesterday for about 5 minutes or so about the difference between a pita and pocket bread. Then today, of course, it was brought up again and further, louder, arguments occured.

Why does this burn my bacon? Because some quacks in a marketing department decided to call PITAS flatbread so that people will believe there is a difference. What is a pita? Simple. Bread with a pocket in it. At least I thought it was. Until our friends at Arnold’s decided that they couldn’t trademark the word Pita and instead called a PITA an f’ing flatbread that happens to have a pocket in it. Oh wait—it is pita-”style” bread. Which makes it…? A DAMN pita!

Yes, yelling did occur during this second discussion. About a pita. Unfortunately, some are misled by the spin doctors at Arnold’s painting pitas as “artisan pocket breads.” Some sad consumers believe they are getting something that is not a pita because it tastes better. Maybe it does taste better—but maybe that’s because it’s just a better pita! Don’t let the man pick your bread. Do you. YOLO.

Now…what do you think? I was promised responses from the office. Don’t disappoint.

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10 Responses leave one →
  1. September 26, 2012

    This is the best food blog in the world. “Do you. YOLO.” Priceless. Yes, artisan flatbread with a pocket is a pita…marketing industry won’t fool me. -LW

  2. September 26, 2012

    You’re the last person to get upset over something menial…..what?

  3. Vincent Arezzi permalink
    September 26, 2012

    I believe Pocket-thins to be the american equivalent of the Pita…

    Remember the whole “Freedom Fries” thing.

  4. September 26, 2012

    Arnold can call their little “dough wallets” whatever they want because they are made by “artisans”! And as you know, a true artist pocket is always thin…

  5. Vincent Arezzi permalink
    September 26, 2012

    They’re all flatbreads, so does it really matter what we call them?

  6. September 26, 2012

    Maybe instead of getting angry at the manufacturer, we should be pissed at all the people who buy into this marketing.

  7. September 26, 2012

    I keep thinking of you raging, yelling “DON’T LET THE MAN PICK YOUR BREAD. YOLO”

  8. September 26, 2012

    Freedom bread.

    done.

  9. September 27, 2012

    Of course it’s a pita. I polled all the Lebanese bakers in my area (and they are LEGION) and they all agreed.

  10. Cindy (Martini Doll) permalink
    September 27, 2012

    I like what Katt Kasper calls them, “dough wallets” hencefourth DOUGH WALLETS ! !

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