Burns my Bacon: Pita vs. Pocket Thin

I’m the last person to get upset over something small and menial. No, really… So when I saw someone at work with a bag of pitas that said “flatbread pocket thins” on it, of course I started an argument: “You know those are just pitas, right?” Discussion ensued yesterday for about 5 minutes or so about the difference between a pita and pocket bread. Then today, of course, it was brought up again and further, louder, arguments occured.

Why does this burn my bacon? Because some quacks in a marketing department decided to call PITAS flatbread so that people will believe there is a difference. What is a pita? Simple. Bread with a pocket in it. At least I thought it was. Until our friends at Arnold’s decided that they couldn’t trademark the word Pita and instead called a PITA an f’ing flatbread that happens to have a pocket in it. Oh wait—it is pita-“style” bread. Which makes it…? A DAMN pita!

Yes, yelling did occur during this second discussion. About a pita. Unfortunately, some are misled by the spin doctors at Arnold’s painting pitas as “artisan pocket breads.” Some sad consumers believe they are getting something that is not a pita because it tastes better. Maybe it does taste better—but maybe that’s because it’s just a better pita! Don’t let the man pick your bread. Do you. YOLO.

Now…what do you think? I was promised responses from the office. Don’t disappoint.

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10 comments

  • LW September 26, 2012  

    This is the best food blog in the world. “Do you. YOLO.” Priceless. Yes, artisan flatbread with a pocket is a pita…marketing industry won’t fool me. -LW

  • ML September 26, 2012  

    You’re the last person to get upset over something menial…..what?

  • Vincent Arezzi September 26, 2012  

    I believe Pocket-thins to be the american equivalent of the Pita…

    Remember the whole “Freedom Fries” thing.

  • Katt Kasper September 26, 2012  

    Arnold can call their little “dough wallets” whatever they want because they are made by “artisans”! And as you know, a true artist pocket is always thin…

  • Vincent Arezzi September 26, 2012  

    They’re all flatbreads, so does it really matter what we call them?

  • ML September 26, 2012  

    Maybe instead of getting angry at the manufacturer, we should be pissed at all the people who buy into this marketing.

  • ML September 26, 2012  

    I keep thinking of you raging, yelling “DON’T LET THE MAN PICK YOUR BREAD. YOLO”

  • BS September 26, 2012  

    Freedom bread.

    done.

  • CZ September 27, 2012  

    Of course it’s a pita. I polled all the Lebanese bakers in my area (and they are LEGION) and they all agreed.

  • Cindy (Martini Doll) September 27, 2012  

    I like what Katt Kasper calls them, “dough wallets” hencefourth DOUGH WALLETS ! !

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