Our new foodie friend over at So Good has been making it his full-time job to ridicule corporate America’s latest attempt to get hip with the kids. It all started with this New York Times article profiling Kraft Foods’ new youthful marketing strategy.
The idea is centered around a Kraft Singles MySpace page where young ‘uns have the chance to upload videos documenting their passion for American cheese, with the chance to win $50,000 and have their homemade spot turned into a TV commercial.
After checking it out, So Good made fun of the fact that Kraft had yet to make a single MySpace friend, not even Ryan Gosling.
That’s when Kraft went all Troll Foods on So Good, dispensing their VP of Marketing for Cheese and Dairy (actual title) to comment on his blog, telling him to “check his facts,” because Kraft was totally gonna make all kinds of friends, loser.
Read More›Check your facts. MySpace won’t allow you to become a friend until the contest starts tomorrow. Kraft Singles will have a bunch of friends. Everybody likes grilled cheese. Especially if you make it with Kraft Singles.


