Our new foodie friend over at So Good has been making it his full-time job to ridicule corporate America’s latest attempt to get hip with the kids. It all started with this New York Times article profiling Kraft Foods’ new youthful marketing strategy.
The idea is centered around a Kraft Singles MySpace page where young ‘uns have the chance to upload videos documenting their passion for American cheese, with the chance to win $50,000 and have their homemade spot turned into a TV commercial.
That’s when Kraft went all Troll Foods on So Good, dispensing their VP of Marketing for Cheese and Dairy (actual title) to comment on his blog, telling him to “check his facts,” because Kraft was totally gonna make all kinds of friends, loser.
Check your facts. MySpace won’t allow you to become a friend until the contest starts tomorrow. Kraft Singles will have a bunch of friends. Everybody likes grilled cheese. Especially if you make it with Kraft Singles.
Well apparently the good folks over at Kraft were too busy approving friend requests that they didn’t have time to explain their contest rules clearly enough. When many of the would-be-winners logged on to upload their homage-au-fromage yesterday afternoon, the contest’s closing day, they found out entries were due by noon, even though Kraft didn’t bother to write that in their official rules, causing many cheesy filmmakers to miss the deadline, and along with it, their chance at fame and fortune.
Needless to say, Bobbi, Suri and Seven are not happy.
Kraft MySpace Page: Have a Happy Sandwich
Photo: Hungry Mag