Giada De Laurentiis Suggests You Buy Her $99 14-Piece Knife Set

Raise your hand if you never want to hear the words “CYBER MONDAY” again? Holy crap. I scanned my emails yesterday and I bet every other one rolled in with a CYBER MONDAY deal. (Although I did indulge: NYT digital subscription.)

With these CYBER MONDAY specials come lists. Lots of lists from lots of famous people telling us to buy lots of crap. Take this gift guide¬†from Giada De Laurentiis. She started a line with Target. The list is posted on Target’s blog, A Bullyseye View. Out of fifteen items De Laurentiis recommends, FOUR are from her own line.

Welcome to the spirit of giving.

(Photo: A Bullseye View)

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3 comments

  • John November 30, 2011  

    While it might seem tacky that she recommends four of her own items (and in this case it probably is,) wouldn’t you hope that if someone is going to produce a line of products they would be sure to make something that they themselves COULD recommend. Nothing about Giada screams “custom knife” to me, but if America’s Test Kitchen had its own line of cast irons I wouldn’t shudder to see it place well on their equipment corner. Just saying.

  • gansie December 1, 2011  

    actually, John, great point. think we can get chris kimball to start a line?

  • skobola March 11, 2012  

    I have bought a Giada knife in Target for $10. Although it is a beautiful knife looks-wise, it does not cut well, i.e., it tends to slice at an angle instead of straight down.

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