Thank You Uno: Chicken Tikka Masala Officially Jumps the Shark
Chicken tikka masala already wins as the most inauthentic Indian dish of all time. The BBC calls it “synonymous with: breakdown in traditional British values and rise of multi-cultural Britain,” as it’s been crowned “Britian’s true national dish,” having been created there in the mid-20th Century.
In the United States we find this dish only at Indian restaurants and some UK-inspired pubs aggressively trying for authenticity. But that’s where the CTM deliciousness ends. Right?
That’s until I read about Uno’s “complete menu revamp.” Because of the volume of press releases sent to my inbox, I barely ever read all of them, especially when I have no interest in the subject matter. Now, I don’t have an interest in Uno’s, as it was my least favorite pizza chain (even over the despised Pizza Hut), but I was curious about how radically a pizza place’s menu could actually change.
The press release first mentioned a farro salad. I get this addition: ancient grains are having a serious moment and are seen as healthy, plus farro is deeply connected to Italy, as is Uno’s main draw, pizza.
But then it comes. Chicken Tikka Masala will join the cast with deep dish pizza and Rattlesnake pasta. I’m afraid chicken tikka masala now joins salted caramel (Uno also unveils a bread pudding with salty caramel sauce) as completely overexposed and a sure sign that a restaurant is totally fucking desperate with zero original ideas.
Original Jump the Shark (and its defender!)