Not sure if you’ve heard, but apparently it’s still cool to be a hipster. I thought now that being hipster is cool, being hipster is no longer cool. But anyway, I digress. I’ve noticed many of the flannel and skinny-jean fashioned patrons at restaurants ordering Starbucks drinks that weren’t listed. I admit, I am a Starbucks snob who knows that they shouldn’t be charging you for “one pump” of syrup, but that’s as far as I go. I looked up “Starbucks secret menu” and realized that Starbucks isn’t the only place that has a supposed secret menu.
Several other chains have “secret menus” published online. I have a problem. Nay, several problems. First off, the publishing of a secret no longer makes it a secret.
Second, why? Why have a secret menu? Who are you helping? Is it really generating enough revenue within that hipster or foodie crowd who really want to know something that everyone else doesn’t? Or is it that the secret menu offering items are too expensive to be on the menu? Well here’s an idea – rotate the menu!
Third, a secret menu defeats the purpose of a regular menu. Patrons look at a regular menu with the understanding that the items listed are the only items available at the time. Now, the regular menu really has little meaning if we are looking online for secret menus, coming to a restaurant, and asking for something that is NOT on the menu. I’m just not seeing the logic. Custom orders are one thing…but even so – STOP IT.
Maybe it is just for the novelty of it all. Maybe there are so many self-righteous people out there that the industry now has to make everyone feel even more special than they already do. If you need to “feel special,” there are plenty of “services” you can purchase to get that special feeling. Or, just get over yourself and realize that restaurants have a select offering of food items that they specialize in. If you are not happy with the offerings of chain restaurants, maybe try something new. We have enough snobbery going around these days; we don’t need secret menus promoting even more snobs.