Pay What You Want
Driving through rural Pennsylvania I came across a great roadside family farmstand. In addition to all of the late summer and fall produce, the warm summer weather has made the apple harvest in the state come a little bit earlier. Think crisp apples with intense sugars.
Especially surprising was the fact that payment at this stand was based on the honor system. There was even a sign saying if an item wasn’t marked, to pay what you wanted. In a world where organic often means more expensive, there is something beautiful about the simplicity.