Once It Hits Your Lips, It’s So good

I like doughnuts. I like them better than cupcakes and most other desserts, because doughnuts are fried and have that savory bit about them. They’re one of the sweets I can eat a lot of, and I do when I go to the doughnut shop at 8pm and the guy gives me 6 extra for free. Chocolate iced? Forget it. They’re my dessert kryptonite.

So when Krispy Kreme contacted ES and asked if one of us wanted to go to their first-ever Blogger Summit, I jumped on it. To be honest, I was really reserved at first. I’ve never been a Krispy Kreme fanatic, and I felt like I was walking into the McDonald’s of the dessert world — could these doughnuts really compare to my beloved local doughnut shop? Did it matter? Could I like them knowing they’re mass produced from a mix? I knew I wouldn’t see anyone making batter by hand, but I tried to keep an open mind as I departed for the Krispy Kreme Factory Tour  in Winston-Salem, North Carolina.

Turns out there weren’t any oompa-loompas. Mostly, it was just a big factory with a lot of pallets of ingredients and bags of mix that they produce to send out to the stores. I think I saw shelf stable egg yolk. I’m not sure. Much of the tour resembled my college chem lab rather than any food-serving establishment. We weren’t allowed to take pictures in many parts of the factory…to preserve integrity, and I guess also for liability purposes. Nobody needs pictures of me falling into the glaze river.

The theme of the tour was consistency; every doughnut needs to taste exactly the same. In the lab, they test every batch of dry mix that goes out. After a few hours at the factory, I was feeling discouraged and over the whole “factory farmed doughnut” thing. But then I ate a doughnut fresh off the line. It was still warm with glaze, and I decided that maybe I’d give this company a chance.

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Thanks for Stealing My Idea, Federal Donuts.

I love the local Philly donut shop, Federal Donuts. I really do.

On another note, if you follow the @EndlessSimmer twitter, you know last week I was at the Krispy Kreme factory (details to come, stay tuned!) During our product development session, I made this creation:

Vanilla glaze (only because I wasn’t offered marshmallow), graham cracker crumbs, chocolate drizzle.

(Pic: Krispy Kreme)

And then five days later, Federal Donuts unveiled this on their facebook page:

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