Some shrewd marketing pandering by Papa John’s to endear themselves to the quality-pizza-starved Beltway crowd, but unfortunately for the company, it turns out people in Cleveland have both television and the Internet. And they are not happy.
For those of you who are unfamiliar with LeBron James, his status in the state of Ohio is roughly similar to that of Jesus, albeit with less concern about genocide.
Fast forward a few hours, and angry Cavs fans are swearing to never eat at Papa John’s again, the Boycott Papa John’s website is up and running, and the corporate office has been forced to issue an official apology to LeBron Nation, complete with a $10,000 donation to a Cleveland charity and a slash of their prices in the Cleveland area to 23 cents per pizza (pick-up only, those bastards). Of course, if you take into consideration the high-quality ingredients used in Papa John’s pizza, they’re still looking at about a 22 cent profit on each pie.
After the j, check out So Good being interviewed (!) about the controversy on Cleveland television.