The Dove Campaign for Weight Gain
So you know the Dove “Campaign For Real Beauty” that gets all that press for showing “real women.” And before I move on, first of all – THESE WOMEN ARE NOT FAT. Good lord. How are people shocked by these women. They look totally normal.
Regardless, I now see the marketing genius behind this campaign. Dove wanted to promote flab so they could sell more of their ice cream.
Hence, the Dove Chocolate & Brownie Affair: Vanilla ice cream with brownie chunks and original Dove chocolate chunks – topped with a Dove chocolate ganache layer.
So, yes. I like it. The ice cream is really creamy and rich (great mouthfeel, as Tim would say.) There are ample amounts of both chocolate and brownie chunks – each adding a different element of softness and bite. And good lord – that ganache layer – who knew! I must have missed that description when unceremoniously snagging it from the 711 freezer. But, wow – this is a great addition, plus it’s fun to crack through this strong layer of hard chocolate and dive into the land of vanilla smoothness.
But, it still doesn’t beat the brilliance of B&J’s Cinnamon Buns ice cream.
A noble addition to the Campaign for Real Booty.
Sounds delicious!
aaahhhh
also – are there any trademark specialists out there? are the two dove companies the same? (probably should have researched that, huh)
Gotta love the interwebs: http://answers.yahoo.com/question/index?qid=20070726104338AAc4Ttf
well, there goes this post’s conceit.
that’s ok – you still sound smart by using the word conceit. nice save.
YES! B&J Cinnamon Bun ice cream. Best flavor ever. Better even than Oatmeal Cookie (and that’s saying something).
(ps. congrats on the express gansie!)
My girlfriend posed the question about the Dove companies to me the other day. I had some Dove chocolates on the table and she asked me if it was the same company that makes the soap. “Hmm, well, they’re kinda shaped like soap,” I said. Weirdly enough, I once got a bad bag of Dove chocolates that did taste like soap.
Coming in late, from a Google search, I just wanted to point out that there really truly is a “Campaign for Real Booty”. Just FYI.
(You can probably guess what the Google search I came in on was.;))