The Dove Campaign for Weight Gain
So you know the Dove “Campaign For Real Beauty” that gets all that press for showing “real women.” And before I move on, first of all - THESE WOMEN ARE NOT FAT. Good lord. How are people shocked by these women. They look totally normal.
Regardless, I now see the marketing genius behind this campaign. Dove wanted to promote flab so they could sell more of their ice cream.
Hence, the Dove Chocolate & Brownie Affair: Vanilla ice cream with brownie chunks and original Dove chocolate chunks - topped with a Dove chocolate ganache layer.
So, yes. I like it. The ice cream is really creamy and rich (great mouthfeel, as Tim would say.) There are ample amounts of both chocolate and brownie chunks - each adding a different element of softness and bite. And good lord - that ganache layer - who knew! I must have missed that description when unceremoniously snagging it from the 711 freezer. But, wow - this is a great addition, plus it’s fun to crack through this strong layer of hard chocolate and dive into the land of vanilla smoothness.
But, it still doesn’t beat the brilliance of B&J’s Cinnamon Buns ice cream.
on January 31st, 2008 at 3:06 pm
A noble addition to the Campaign for Real Booty.
Sounds delicious!
on January 31st, 2008 at 3:09 pm
aaahhhh
also - are there any trademark specialists out there? are the two dove companies the same? (probably should have researched that, huh)
on January 31st, 2008 at 3:32 pm
Gotta love the interwebs: http://answers.yahoo.com/question/index?qid=20070726104338AAc4Ttf
on January 31st, 2008 at 3:34 pm
well, there goes this post’s conceit.
on January 31st, 2008 at 3:36 pm
that’s ok - you still sound smart by using the word conceit. nice save.
on January 31st, 2008 at 9:34 pm
YES! B&J Cinnamon Bun ice cream. Best flavor ever. Better even than Oatmeal Cookie (and that’s saying something).
(ps. congrats on the express gansie!)
on February 1st, 2008 at 10:18 am
My girlfriend posed the question about the Dove companies to me the other day. I had some Dove chocolates on the table and she asked me if it was the same company that makes the soap. “Hmm, well, they’re kinda shaped like soap,” I said. Weirdly enough, I once got a bad bag of Dove chocolates that did taste like soap.
on July 5th, 2008 at 9:12 pm
Coming in late, from a Google search, I just wanted to point out that there really truly is a “Campaign for Real Booty”. Just FYI.
(You can probably guess what the Google search I came in on was.;))