Burns My Bacon: Dessert Gimmicks

Dominique-Ansel-Cronuts-SXSW-Coookie-Milk-Shots

So the food porn-obsessed Internet is going crazy this week with news that Dominique Ansel, he of the great cronut craze of 2013, is back with his latest trademark creation: a chocolate chip cookie shot “glass” with a shot of milk. It’s beautiful. It’s mouthwatering. It’s waste-free.

It’s also stupid.

Why? Because, um…who wants to drink a shot of milk and THEN eat a cookie? It’s cute, yes. But the order is just all wrong. Sorry to be a Debbie Downer here but there are some things I just have to take seriously and this concoction is NOT practical. I feel like I would end up with milk and crumbs drizzling down my face as I tried to get the perfect last bite.

This gimmick is just not an improvement on the traditional milk and cookie. Cookie first, then milk. It doesn’t work the other way.  Design me a shot glass made of milk with a cookie contained inside it, and then I might be impressed, Dominique.