As most of you probably know, the entire print media industry is currently in a state of
declining ad sales utter panic. This whole annoying recession thing means all kinds of companies have stopped buying advertisements, which makes it awfully hard for publications that rely on those advertisements to turn a profit, and yet glossy ad pages have still not made it onto Obama’s list of industries that get a magic bailout.
Not surprisingly, this has led to layoffs virtually everywhere, and more than a few publications have already gone out of business. But so far, those folding completely have mostly been limited to fringe-y publications and spinoff mags — Men’s Vogue, CosmoGirl, Cigar Aficionado 4 Kids and the like. But the continuing recession has led to a new gruesome media world guessing game — which mag is the next to die? Shockingly, at least one Wall Street analyst says your favorite purveyor of squirrel tartare and hypocritical inserts could be the first major food magazine asked to pack its shrinkwrap and leave:
Gourmet will probably not see the end of the year…From 2004 to 2008, Gourmet’s ad pages have dropped from 1,364 to 955, with a 24% drop last year. January’s ad pages were down another 32% according to MIN. Gourmet can survive since it has a competitive audience of web visitors to its food site, but it will have to migrate totally to its website.
Woah! To be fair, this is just rumor-mongering and not based on any kind of actual knowledge, but still, the fact that we’re even discussing a food world without the biggest, snootiest title of them all is pretty insane!
What do you think? Would you guys mourn the loss of Gourmet? What food pub could you not live without? Better yet, what food title would you love to see hit the highway?