Jell-O has a new product – and apparently it’s R-rated. Jell-O Temptations. As Kraft (who own Jell-O) describes on their website, “Enjoy the naughty taste of new TEMPTATIONS by JELL-O with 150 well-behaved calories or less.” Damn! This Jell-O is so naughty it needs a spanking.
But how can Jell-O protect the innocence of children but still market their saucy, naughty little product to adults? Kraft’s new marketing tool, a vending machine that dispenses product samples to adults only, addresses this issue. Free Jell-O Temptations for adults ONLY!!!
So how does the machine differentiate between children and adults? They use a simultaneously creepy and cool feature developed by Kraft and Intel that uses a facial recognition sensor on the machine to determine the age of the user. A camera scans your face and measures the distance between your facial features to determine age.
I don’t have anything against children — in fact sometimes I even like them — but why should they always get the free cookie? I think Jell-O’s new marketing campaign is brilliant, and I’ll tell you why. I previously had absolutely no interest whatsoever in trying a Jell-O Temptations pudding mousse — in fact I detest Jell-O in every form (the food wiggles and MOVES ON ITS OWN – so wrong) — but here I am talking about it, extolling the virtues of a vending machine that yells at children. A vending machine that yells at children?! YES! Well it doesn’t exactly yell, but it beeps loudly and flashes this screen:Read More›