Following the massive popularity of our recent 100 Ways to Cook with Guinness post, the brass in Dublin decided Endless Simmer should be among the first “early influencers” invited to try their new product, Crystal Guinness, set to be released in the U.K. and Ireland on June 1 and in the U.S. later this summer.
The brew is Guinness’ first attempt at a spinoff product in more than three decades, and was conceptualized in response to declining Guinness sales throughout Ireland. While Guinness remains the most popular beverage sold in the motherland, it has recently lost considerable market share to Bulmers Irish Cider, which has enjoyed phenomenal success over the past five years, particularly during the summertime. Irish countryside pubs are still reliably stocked by old lads who wouldn’t dare order anything but the classic black stuff, but in more cosmopolitan Dublin, younger drinkers have gone crazy for Bulmers’ sharp, fruity taste and light, drinkable body.
Enter Crystal Guinness:
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