
Who hasn”t thought about opening their own restaurant? The idea of creating your own little world where people come to drink, eat, and laugh at each other”s ill-timed jokes is intoxicating. Everyone has an idea of what the perfect restaurant should be. Among some amateur insights we often overhear:
- “They need to hire more waitstaff.”
- “This restaurant needs to run more happy hour specials.”
- “Twelve dollars for an organic burger? That”s ridiculous.”
- “Why aren”t there more attractive waitresses?”
- “A thirty minute wait. This place sucks!” (although lines are usually an indicator of restaurant quality).
- “You know what would be sweet? If there were HD screens on the table so we could watch football while we”re eating.”
The restaurant industry is one of those things where everyone has an opinion. Just because you eat out a lot doesn”t make you qualified to run a restaurant. If you spend your whole day on a computer you”re not going to suddenly call Hewlett Packard and start offering suggestions on how to make their screens better or how to improve their track pads. Why do we feel the need to offer advice to waitresses and complain incessantly when we”re unsatisfied with our restaurant experience? Opening a restaurant isn”t as easy as people think. Here are some reasons why close to 60% of restaurants close within three years of opening.
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