The Baking of a Businesswoman

Jenna Huntsberger is living out every amateur foodie’s dream. She’s gone from office wonk to food blogger to professional baker. Her blog, Modern Domestic, has inspired her to get serious, partnering with fellow blogger Stephanie Willis of Adventures in Shaw to launch Whisked! a bakery order business and market stand at one of Washington, D.C.’s most popular farmers’ markets.

Jenna’s story is one that proves food bloggers are not just whiny arm chair critics but people with real talent and love of food. I talked to Jenna on how she came to be co-founder of Whisked!

You went from being a full-time office employee and part-time blogger to real-world baker. What made you take the plunge?
I was really miserable doing office work. It’s not necessarily that I worked for a bad company but I get really bored with a desk job. It never seemed immediate to me. I went to a food networking event and I met the owner of Treet, a bakery in D.C. She was living my fantasy, she was running her own baking business, being her own boss and she loved what she did. Theresa was looking to hire a baker and I asked if she’d consider me. She didn’t think you needed to go to pastry school to be a good baker, which she did but didn’t think it was relevant. I told my job I was going to do a part-time baking job but they were against it, so I quit.

Theresa’s husband got a job in New York so she moved her business there, which is why Treet no longer exists in D.C.

You also worked in the kitchen at Birch & Barley, why didn’t you stay there?

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