They’re at it again. I thought our expose on the punch top can was a good start. Maybe the top ten reasons to drink craft beer even better. But big beer can’t help itself. Pouring thousands upon thousands of dollars into marketing rather than a better product, big beer is intent on changing the way we drink. Through the packaging. #fail #sadface #dumb
On my way to the shore this weekend, I noticed two new beer billboards. The first highlighted Miller Light’s brand spankin’ new bottle design. AWESOME. Can’t wait to get my hands on that new bottle and taste feel the new great flavor “touch” that Miller has come up with. See what I did there? If not, let me clarify—Miller isn’t even comfortable enough to claim that they’ve improved their taste. They are just trying to lure you in with gimmick ads and packaging that in no way make the product any better. But they aren’t responsible for the most embarrassing new gimmick. That title belongs to “The King of Beers.”
Look at those curves…
Yes, Budweiser decided to up the ante. Screw the blue mountains—they’re going to turn the can into a bowtie. Now, crushing a can will be even easier. Why improve the taste of piss, when all the people are expecting is…piss? …OH, did I mention that there is slightly less beer in this can? (Don’t tell anyone!)
