Cheflebrity Smörgåsbord: Hello, Joe!


BS’s recent mac & cheese article reminded me:  There’s a Trader Joe’s opening about two miles from my house this Friday!

You probably think it’s funny that the mac jogged my memory, but it illustrates a bigger point about TJ’s, which is that I love shopping there despite the fact I’m not 100% sure the stuff there is head-and-shoulders better than my local supermarket.

For instance, they have an organic shells and cheese that uses the ubiquitous packet-o-cheeze powder, yet I feel so much better about eating it.  Recently, there was the case of the canned tomatoes that I used for my quick marinara the other day.  They were a bit tinny and kind of scrawny, with a bad tomato to juice ratio.  I’ll be sticking with my Muir Glen.

And yet I just love shopping there, with the energetic, brightly-clad staff, copious samples and bell-ringing code that I can never quite decipher.  And, hey…most of the stuff there is pretty good.

I’m excited about the new Princeton store despite the fact that I could literally throw a baseball from my desk at work and hit the TJ’s in Philly.  The fact that I’ll no longer have to pack a fully-outfitted cooler in order to buy the frozen products has me downright giddy.

Now, if only I can convince them to change their mind and sell alcohol at the Princeton location, I’d be in heaven.

Free samples of smörg served by Hawaiian-shirted foodies below!

Mario has some advice for the pharmaceutical industry?  Oddly enough, it has nothing to do with his close contact with the pharmaceuticals traditionally used in large amounts to fuel kitchen staffs.

– From the ES “Been There, Done That” File:  In 1995, former Russian President Boris Yeltsin tried to hail a cab in his underwear outside the White House because he wanted a pizza. He was drunk, of course.  The difference is that Yeltsin had Secret Service there to wrangle him back inside whereas I had my equally drunk friends reminding me to bring them pepperoni.

After the jump, yet another reason to love that cuddly Brit on Top Chef and fresh news from some old adversaries.

Toby Young gets to hang out with the beautiful people in Hollywood while you sit on your sofa alone and eat handfuls of dry cereal.  Yeah, life’s fair.

– Doesn’t it feel like a lifetime ago that we were mildly amused by The RestaurantJeffrey Chodorow proves that reality stars don’t die, they just fade away…and occasionally open new seafood spots.

– Hey, Rocco is using Twitter!  Why?  Not because he wants to make effective use of modern communications.  Mostly because whatever he has to say usually takes fewer than 140 characters. Of course, ES makes the most of its limited space. Find out how much snark can fill up a tweet:  EndlessSimmer Twitter Feed.  Subscribe today!

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  • Khürt Williams September 25, 2009  

    The Princeton opening was a big fail. I am glad I did not go there to pickup lunch as I originally planned. I are my lunch and then went to the new store. Checkout lines were 20 minutes or more. They ran out of shopping carts and baskets. They sell NO wine!
    I took a friend from work who had never been to a TJ and his question was “What’t the big deal?”. With the Wholefoods on the other side of Route 1 and Wegman’s just down the street he may have a point.
    No WINE???!!!! I guess I’ll have to ask my other co-worker to stop at Westfield on his way down from Morristown.

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