I’m a Sucker for a Presser
I don’t know if you’ve noticed lately, but I’ve become lazy and will just directly cut and paste a press release into a post. I mean, if they’ve already perfected the wording, who I am to extract data and rearrange a perfectly good paragraph.
When one of my favorite PR people, Bailey, sent me this note:
Hey, just want to make sure that you saw this, since I know you blog about Top Chef.
with a presser about Top Chef, I knew I had a great afternoon post lined up.
So join us tonight, as we LIVE BLOG TOP CHEF, starting at 9:50pm EST, and watch DC’s Jose Andres (of Jaleo, Cafe Atlantico, Oyamel, Zaytinya and minibar by jose andres) as he helps to decide the fate of our chef-testants. I hate Lisa.
Presser post jump.
Press Release: Washington, DC–Washington’s Own Celebrity Chef José Andrés Stars in Episode 11 of BRAVO’s Top Chef Chicago as a Special Guest Judge
FOR IMMEDIATE RELEASE
Washington’s Own Celebrity Chef José Andrés Stars in Episode 11 of BRAVO’s Top Chef Chicago as a Special Guest Judge
Washington, D.C., (May 20, 2008)— Critically acclaimed chef, author, restaurateur and host of PBS’s new cooking series Made in Spain, José Andrés, will be a guest judge on the Wednesday night, May 21st episode of Bravo’s Top Chef. This popular reality cooking contest is nearing the end of its fourth season, and José, along with judges Padma Lakshmi, Tom Colicchio, Gail Simmons and Ted Allen, will evaluate the culinary talents of Antonia, Dale, Lisa, Richard, Spike and Stephanie on Wednesday’s episode featuring the popular “Restaurant Wars” challenge. Split into two teams the chefs struggle to survive the breakfast rush at a greasy spoon. The series’ winning chef will receive the coveted prizes of $100,000 towards opening a restaurant, a feature in Food & Wine magazine, a showcase at the Annual Food & Wine Classic in Aspen and the title of “Top Chef.” The episode will air at 10 p.m. on Bravo.
José traveled to Chicago late last year to join the cast of season four in filming Top Chef. “Like any television show, Top Chef is about entertaining the audience, but at a deeper level, it is so much more, especially for the chefs competing. These guys are really working hard! It is not about winning for them. It is about pride and pushing themselves to the limit,” says José.
No stranger to television, Andrés is the host of Made in Spain, a 26-episode television series showcasing Spain’s wine, food and travel which airs on public television (Saturdays at 12:30pm on DC’s WETA.) Drawing on his unrivalled expertise, José takes viewers to every corner of the country highlighting his favorite markets, vineyards, restaurants, artisans and more. Made in Spain began airing on public television stations across the country in February of 2008.
José and his business partner Rob Wilder founded THINKfoodGroup, a creative restaurant management and development company based in Washington, D.C, which is behind several of the city’s most popular restaurants, including Jaleo, Café Atlantico, minibar by josé andrés, Oyamel and Zaytinya. José also recently received the 2008 nomination for Outstanding Chef of The Year, the highest honor given by the James Beard Foundation for working chefs for his masterful efforts in creating the unique and critically-acclaimed minibar by josé andrés.
For my money, jamon iberico is totally overrated. Maybe my palate just isn’t sensitive enough, but it’s three (or four) times as expensive as good prosciutto di Parma and doesn’t taste three (or four) times as delicious.