Krafty Bastards


Our new foodie friend over at So Good has been making it his full-time job to ridicule corporate America’s latest attempt to get hip with the kids. It all started with this New York Times article profiling Kraft Foods’ new youthful marketing strategy.

The idea is centered around a Kraft Singles MySpace page where young ‘uns have the chance to upload videos documenting their passion for American cheese, with the chance to win $50,000 and have their homemade spot turned into a TV commercial.

After checking it out, So Good made fun of the fact that Kraft had yet to make a single MySpace friend, not even Ryan Gosling.

That’s when Kraft went all Troll Foods on So Good, dispensing their VP of Marketing for Cheese and Dairy (actual title) to comment on his blog, telling him to “check his facts,” because Kraft was totally gonna make all kinds of friends, loser.

Check your facts. MySpace won’t allow you to become a friend until the contest starts tomorrow. Kraft Singles will have a bunch of friends. Everybody likes grilled cheese. Especially if you make it with Kraft Singles.

Indeed, since the contest has launched, Kraft Singles has made plenty of friends, including Bobbi, Suri, and Seven (all online now!)

Well apparently the good folks over at Kraft were too busy approving friend requests that they didn’t have time to explain their contest rules clearly enough. When many of the would-be-winners logged on to upload their homage-au-fromage yesterday afternoon, the contest’s closing day, they found out entries were due by noon, even though Kraft didn’t bother to write that in their official rules, causing many cheesy filmmakers to miss the deadline, and along with it, their chance at fame and fortune.

Needless to say, Bobbi, Suri and Seven are not happy.

UPDATE: So Good tells us his BFFs at Kraft Foods have extended the deadline in response to the complaints.

So Good: Uh-Oh MySpace Users are PISSED at Kraft Foods

Kraft MySpace Page: Have a Happy Sandwich

Photo: Hungry Mag

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  • gansie November 14, 2007  

    i know this is probably an obvious thing to say, but orange colored cheese is disgusting.

  • BS November 14, 2007  

    No – Kraft cheese is disgusting – there is no reason to take it out on cheddar.

  • gansie November 14, 2007  

    see, i hate orange colored cheddar too. that color totally weirds me out.

  • Jon Eick November 14, 2007  

    I refuse to eat orange cheddar. People claim it doesn’t change the taste because it’s just food coloring, but I call BS, white cheddar tastes way better.

  • BS November 14, 2007  
  • Jeb November 14, 2007  

    I love grilled cheese and I love kraft singles although I do agree that white cheddar tastes better.

  • BS November 14, 2007  

    clearly, “Jeb” is on the Kraft payroll.

  • 80 Proof November 14, 2007  


  • Britannia November 14, 2007  

    Ooh, I’ve been to Cheddar, very nice place, huge gorge and full of caves. Great cheese, obvs.

    But ref the post by BS, its not “scalawag”, its “scallywag”, geez!

  • HighJive November 17, 2007  

    for the record, kraft singles are not real cheese. there are government standards for defining cheese. that’s why kraft must name the product singles. it’s also why they must spell cheez whiz with a z—it’s not cheese either.

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