OUT: The Sopranos Finale — FIVE MINUTES AGO: The iPhone — NOW: Endless Simmer

If you’ve been navigating the blogosphere lately, you have surely noticed that ES is blowin’ up bigger than a July 4th fireworks spectacular. That’s right, we’ve been attracting some major e-buzz from coast-to-coast.

Earlier this week, Fishbowl LA picked up on our nonstop Padma Lakshmi coverage, and now DCist, the arbiters of cool in the nation’s capital, are hyping the simmer. On Sunday, our editor Gansie will appear on ABC’s “This Week with George Stephanopoulos” to discuss Barack Obama’s culinary preferences.

Only one of these items is false.

Welcome new readers to endless simmer. We hope we leave you fully sated.